What Is Cross-site Tracking and How to Prevent It?

Technology has eased our lives in many ways, from bringing everything at a click to 'reminding' of what the world has to offer on every other page you visit.

Has it ever happened that you browse or end up with a product in your e-commerce cart, and every social platform shows you the targeted advertisements of that same product? Is it a mere coincidence, or is something big building on the other side of the screen without your knowledge?

Well, many businesses track your online activity and monitor browsing activities to collect your data and personalize your experience with targeted advertisements. Such cross-site trackers violate your privacy, and you may find yourself helpless to deal with them. But thankfully, you can prevent cross-site tracking by employing suitable methods on your end.

In this post, AWZware mentions and explores the ways by which you can prevent site tracking in a few clicks on iPhone in multiple browsers. So let's get started without further delays, but first, understand what cross-site tracking actually is.

What Is Cross-site Tracking?

Typically, advertisers, businesses, and other entities track you across different websites and monitor your browsing habits to analyze your online activity. This practice is known as cross-site tracking.

Companies do so to include product improvement, create targeted advertising and personalize user experience. Regardless of the reason, the practice is considered by many as a breach of privacy as it doesn't even include user consent.

However, few companies make it clear how they will use the collected user data. So unless you go through the privacy policies of every visited site, you might not know where your data might end up.